Summit Behavioral Solutions Brand Guide
A practical reference for keeping Summit's visual identity clear, warm, and consistent across digital and print materials.
Confident, compassionate, and family-centered
Summit's identity balances clinical trust with warmth and energy. Navy creates structure, pink identifies actions, and the supporting colors reflect the multicolor heart without overwhelming the message.
Logo System
Use the supplied artwork consistently so every Summit touchpoint feels connected.
Primary Logo
Use the complete logo when the organization name needs to be immediately clear. Preserve the original proportions and surrounding space.
Heart Mark
Use the heart mark as a compact brand signature when Summit is already identified nearby. Do not redraw, recolor, stretch, rotate, or crop the artwork.
Core Color Palette
These four colors carry the primary visual hierarchy.
Summit Navy
#041024
Structure, headings, and dark sections
Summit Pink
#DE154F
Primary actions, links, and active states
Warm Cream
#FDF8F0
Principal soft background
White
#FFFFFF
Focused surfaces and high-contrast text
Supporting Colors
Use these colors to organize services and features. They support the brand; they do not compete with pink actions.
Teal
#04929C
Service and feature organization
Gold
#F5C72F
Service and feature organization
Red
#E74646
Service and feature organization
Green
#13854C
Service and feature organization
Blush
#FCEDEF
Soft accent background
Slate
#5A5D69
Body copy and secondary text
Typography
Summit uses a clear sans-serif system with one restrained editorial accent.
Inter Extra Bold
Building Skills. Changing Lives.
Headings are bold, tight, and easy to scan.
Inter Regular
Clear, approachable language helps families understand services and next steps.
Use comfortable line spacing and a readable measure for longer copy.
Georgia Regular
A warm editorial note
Use Georgia sparingly for an accent moment, never as a competing headline style.
Buttons and Surfaces
Interactive elements stay consistent so visitors always know what to do next.
Primary Action
Summit Pink, white text, and a full-pill shape identify the main next step.
Secondary Action
A white or transparent surface with a pink border supports the primary action without competing.
Card Surfaces
Cards use a 24-pixel radius, purposeful color, and restrained depth. Use them only when content belongs together.
Usage Principles
Consistency protects recognition and keeps the brand easy to understand.
Do
Use navy for trust and structure. Use pink for primary interactions. Keep supporting colors purposeful. Preserve readable contrast, generous space, rounded imagery, and family-centered language.
Avoid
Use only the approved palette. Keep color structured and surfaces visually restrained. Preserve the logo's original artwork, and let one primary action lead each section.